Roller Riot is a quarterly magazine working to reach people at the intersection of athletics, politics, and feminism where roller derby exists. This is the gender issue and as such works to elevate stories not typically heard in athletics, even in roller derby. 

The layout of the magazine uses elements such as restricted space, photo treatments, and skewed type to reference the punk and DIY culture that surrounds derby while still focusing on organization and legibility in order to make this feel like a legitimate publication.